ICA

Team:
Miranda Borgkvist
Linnéa Svensson
Isabella Wretman

SCOPE:
Concept
Layout/ Packaging Design
Typography
Product photography+ Editing
ICA Selection Logo

School project: Create an ICA selection 2.0. ICA selection represents a premium segment built on tradition and expertise.






Our concept is driven by delivering extraordinary taste experiences. We combine familiar products with unique flavors to set a new standard for ICA selection. With carefully chosen ingredients rich in history and craftsmanship, we draw inspiration from textures, colors, and forms to create a multisensory experience.

The design centers on typography, featuring tailored typefaces and custom hand-drawn lettering to reflect each product's unique character. By layering color and form, we add depth to every detail.