DOVE
TEAM:
Miranda Borgkvist
Gabriella Elmefors
Elsa Helgesson
Leona Lee
SCOPE:
Packaging design
Graphic design
Casefilm/ motion & animation
Young Ones Brief 2024: Create a fresh and bold campaign for Dove that broadens the definition of beauty for the next 20 years.
Introducing Dove's innovative concept - YOU, shifting the focus from outward appearance to the essence of the individual. Letting every part of Gen Z to be unique, without being different. Our new line of molecular shower gel, shampoo, and conditioner will feature a groundbreaking scent: simply yourself.
