Dove's innovative concept - YOU, shifting
the focus from outward appearance to the essence of the individual.
DOVE
Young Ones Brief
2024
Group:
Miranda Borgkvist
Gabriella Elmefors
Elsa Helgesson
Leona Lee
What i did:
Packaging design
Graphic design
Casefilm, motion & animation
2024
Group:
Miranda Borgkvist
Gabriella Elmefors
Elsa Helgesson
Leona Lee
What i did:
Packaging design
Graphic design
Casefilm, motion & animation
BRIEF:
Create a fresh and bold campaign for Dove that broadens the definition of beauty for the next 20 years.
CONCEPT:
Introducing Dove's innovative concept - YOU, shifting the focus from outward appearance to the essence of the individual. Letting every part of Gen Z to be unique, without being different. Our new line of molecular shower gel, shampoo, and conditioner will feature a groundbreaking scent: simply yourself.
Create a fresh and bold campaign for Dove that broadens the definition of beauty for the next 20 years.
CONCEPT:
Introducing Dove's innovative concept - YOU, shifting the focus from outward appearance to the essence of the individual. Letting every part of Gen Z to be unique, without being different. Our new line of molecular shower gel, shampoo, and conditioner will feature a groundbreaking scent: simply yourself.
